Start with People, Not the PCB: When to bring in Industrial Design help

In the early stages, many hardware startups focus primarily on getting their electronics and software working. They often custom-build a PCB first, then bring in an industrial designer later to cre... read more...

Designing for Users and Businesses: A Win-Win Approach

Every product serves two ‘users’: the client we support and the end-user we serve. Industrial designers, like myself, are trained to prioritize the end-user experience, creating intuitive, function... read more...

Quiet Companion / Loud Statement

Every product serves a purpose and tells a story. Its form follows both function and emotion. As designers, we encounter an interesting duality between two distinct visual design paths: the “Quiet ... read more...