We always start our work at the end, seeking to understand who will be the user of the product: What are their needs, both spoken and unspoken? What do they want, and what do they expect from this product? We seek to get inside their head and really see the world through their eyes, so we can design the product that will serve them the best.
Then we focus back on our client and the goals they have for their business: How can we make the product that will best strengthen their brand in the marketplace? How can we design the product that will best differentiate them on the retail shelf, and build consumer loyalty so they can meet their long term financial goals?
Finally, we look at the manufacturing process and seek to understand the constraints and opportunities: How can we design out cost? How can we innovate on the production side, to introduce breakthrough design while meeting budget and time constraints?
All this is people driven, and once we understand the people involved in the process, then we can move into the next phase: creating the best design for all involved.
Designing a product is part art and part science, and all driven by a schedule and the desires of all parties involved. We’ve created a design process that uses quick brainstorming and concept creation tools to deliver early stage concepts that are consumer focused and market appropriate, so we can get your product to market quickly and successfully.
Using the latest tools for rapid design and prototyping, we move from idea to concept to prototype with precision and speed so that we can move into the next phase of our process – communicating your product to the world.
Design and communication are interrelated. Throughout the design process, we’ll be communicating with potential end users, manufacturing engineers and program managers to make sure your design is going to win in the marketplace. More importantly, the product we design will also communicate the value of your brand to your customers. From concept presentations to details of touch points and material selection, we will help you communicate your product and brand message to the world.
Once the product is on the market, we follow up with more understanding of how it is received and where to go next.