Discovery

During the initial discovery phase, we gather and analyze a wide range of data. This includes understanding the client's requirements, their unique brand identity, the needs of their target audience, as well as the latest market trends and competition.

Through research, observation, and user empathy, we identify patterns, pain points, and opportunities. In collaboration with the client, we define opportunities and establish clear goals for the project. This phase establishes a strong foundation for a purposeful design process.

Ideation

Using the knowledge from the Discovery phase, we generate ideas, explore concepts, and address problems through sketching, brainstorming, and creating prototypes.

Conceptualize

Next, we create 3D models of the selected ideas from the previous phase, for more precise visualization and further design exploration. Prototyping can involve various methods such as 3D printing, laser cutting, or handcrafting.

Test

Prototypes are tested to validate the design. This iterative process helps identify any potential issues and allows us to make improvements and refinements to ensure the final design meets the requirements for functionality and user satisfaction.

Design

Detailed and precise 3D CAD model, ensuring the design is both elegant and user-friendly. This CAD model will then be handed over to the engineering team for further development and implementation.

In addition, we generate photo realistic renderings that present the product's colors, materials, and finishes. To effectively communicate design specifications to manufacturers and other stakeholders, we create a comprehensive document known as a "tech-pack".

Collaborate

Design for manufacturing (DFM) is a collaborative phase that involves industrial designers and engineers. Industrial designers focus on creating visually appealing and user-friendly designs, while engineers bring their technical expertise in manufacturing processes.

This collaboration is essential to ensure that the original design intent is preserved to achieve a final design that is both functional and aesthetically pleasing, while also being feasible and cost-effective to manufacture.

Support

We remain involved throughout the process, verifying the intended design until the product is shipped. This may include tasks such as production supervision and quality inspection to ensure that the manufactured products meet the required design standards and specifications.