Enriching the company's product line by creating a diverse range of cases with a cohesive visual language.

PureGear wanted to expand their product offerings to a range of cases with a unified design language, allowing for a broader market appeal. We built upon the company's initial design style to create a diverse range of cases. Infusing fresh ideas and employing various material combinations, we ensured a cohesive visual language throughout the products. The result was a collection of cases, all bound together by a shared design essence.

Client | PureGear

Year | 2018

Sector | Consumer electronics, mobile accessories

Link | https://www.pure-gear.com/

Services:

design research

branding and identity

ideation

3D CAD modeling

surfacing

design presentation

color

material

finish selection (CMF)

design documentation (tech pack)