Customizable backpack and handbag: playful and eye-catching back-to-school accessories.

After achieving significant market success with our design of the Sol Tote, Optari requested us to create several more products for their brand. An EVA front panel transforms a classic backpack into a canvas for customizable play. The small, purse-size crossover is a form factor that allows for playful fashion every day.

Client | Optari

Year | 2006

Sector | Fashion accessories

Link | https://www.instagram.com/optari/

Services:

ideation

user-centered design

brand growth

3D CAD modeling

color

material

finish selection (CMF)

design documentation (tech pack)