Customizable Backpack and Handbag

Client | Optari

Year | 2006

Sector | Fashion accessories

Link | https://www.instagram.com/optari/

Customizable backpack and handbag: playful and eye-catching back-to-school accessories.

The Brief

After achieving significant market success with our design of the Sol Tote, Optari requested us to create several more products for their brand.

Solution

An EVA front panel transforms a classic backpack into a canvas for customizable play. The small, purse-size crossover is a form factor that allows for playful fashion every day.

Services

ideation

user-centered design

brand growth

3D CAD modeling

color

material

finish selection (CMF)

design documentation (tech pack)