A line of luggage for the business traveler.

Hartmann wanted to evolve their mature brand for a new younger audience, but keep their strong visual identity of timeless bags made of belting leather. We integrated a soft-modern curved face onto the classic rounded rectangular shape, to create a unisex design language that resonates with young urban professionals.

Client | Hartmann

Year | 2005

Sector | Travel goods

Link | https://shop.hartmann.com/home

Services:

design research

form exploration

2D CAD

design documentation (tech pack)