KEYDESIGN



Graco Children's Products

While working at Graco Children's Products, George designed a variety of juvenile products for retailers like Babies-R-Us, Target, and Walmart. At the time, Graco was updating their design language across multiple product categories, from strollers and car seats, to playyards and bouncer seats. George and the Graco team used ethnographic research and direct consumer insights to add value to the existing lines and create new experiences for parents who already trusted the Graco brand quality.